Outsourced Sales is a game-changer. Their expertise in performance marketing, lead generation, and retention strategies enables companies to achieve sustainable growth and competitive advantage. By leveraging data-driven insights and innovative marketing techniques, they transform prospects into loyal customers, ensuring continued success in the digital age. Fulcrum helps the marketers to Customer Acquisition strategies better and engage the users on their mobile devices based on their needs, preferences, and interactions. To segment the data, collect relevant information regarding the customers like gender, age, location, preferences and the like. These datasets can then be subsequently used in segmenting the users.